Most research affirm the strong business case for diversity in corporate leadership and their teams—and show that it leads to better business outcome and innovation. But when do we stop making a business case and it just becomes how businesses operate? H&M Group is a value-driven company that wants to lead the way to a more inclusive world. Annie Wu, H&M Group Head of Inclusion & Diversity will share how inclusion & diversity is the only way to remain successful and relevant to customers and colleagues. According to her, the potential is extraordinary for companies to serve as a force for good.

Worldwide, customers are boycotting the products of companies whose values they view as contrary to their own. Investors are migrating to ESG funds. And the majority of employees in the corporate world feel “disengaged”; they are agitating for decisions and behaviors that they can be proud to stand behind and gravitating toward companies that have a clear, unequivocal, and positive impact on the world.

Annie will show how purpose as a business driver is driving H&M Group towards giving voice to the underrepresented, both among the colleagues within the organization but also the communities they serve.