Aaron Craig Mitchell is an LA based Entrepreneur, Advisor, Coach, and Changemaker with nearly 20 years experience across various industries. He is currently in the process of building a Web3 business focused on connecting people to the vibrant culture of Salvador, Brazil in innovative ways. He was recently the Director of HR for Netflix Animation, one of the largest and fastest growing animation studios in history. An experienced business leader with a demonstrated history of executing change, Aaron has become globally recognized for his historic work pioneering Netflix’s 2% Cash Holdings Pledge of $100 Million into Black Owned Banks. This initiative anchored a movement for financial equity & inclusion and opened doors for marginalized communities to flourish. His work has led to features in The New York Times, CNBC, and Wired. Born in New Haven, CT, he earned his MBA from Harvard Business School, and BBA from Temple University. He resides in LA with his wife and two daughters.